Friday, 20 February 2015

ROLLS 25 Feb: Kat Gupta

Research on Languages and Linguistics at Sussex: Wednesday 25 February, 13.00. Jubilee G36
all welcome!
 Kat Gupta, University of Nottingham
Breaking the law for selfish purposes"?
suffragettes, suffragists and direct action in The Times, 1908-1914
My research looks at the media representation of suffragists, constitutionalists who campaigned by lobbying Parliament and/or considered the more inclusive term, and suffragettes, who saw the vote as an end unto itself, who were prepared to engage in direct action, who were members of a militant organisation such as the Women's Social and Political Union (WSPU) or who challenged the constitutionalist approach (Holton 1986). In particular, I explore how direct action carried out by members of the British suffrage movement was represented in The Times newspaper between 1908-1914. The suffrage movement was not a unified one; rather, it was composed of various groups with differing backgrounds, ideologies and aims, and different terminology used to describe different factions of the movement. While historical research has focused on suffragist and suffragette-produced documents, little work has been done on how these groups were represented in the press and to people who were not familiar with the internal politics of the suffrage movement. 
By examining repeated patterns in the data, I explore how direct action was represented in The Times, with particular focus on with which groups it was associated, the actions it described and whether the newspaper representation followed the same pattern of use identified by historians as present in suffragist-produced documents. I then compare it to the one area of The Times where suffrage campaigners were able to represent themselves – in letters to the editor. Strikingly different areas of focus emerge, and I argue that in their letter writing, suffrage campaigners create strategic sites of unity.

Monday, 16 February 2015

ROLLS 18 Feb: Gerlinde Mautner

Research on Languages and Linguistics at Sussex: Wednesday 18 February, 13.00. Jubilee G36

This week we are pleased to host Gerlinde Mautner from Vienna University of Economics and Business for our ROLLS talk. All welcome, as always.
Marketing Textbooks: A CDA Perspective
Proponents of Critical Marketing claim that mainstream marketing pursues a performative and managerialist agenda; in other words, that researchers working in the mainstream are more on the side of business interests than of disinterested scholarship (Tadajewski and Brownlie, 2008). In this talk, I will substantiate that claim by applying a critical discourse perspective to introductory marketing textbooks (arguably key vehicles for socializing business students into the discipline). In particular, I will discuss (i) how these textbooks deploy semiotic resources to navigate the tension between analysing marketing and promoting it, (ii) how they deal with ethical issues and (iii) how they align themselves with corporate interests and distance themselves from critical voices (Mautner, forthcoming). Taken together, these acts of discursive positioning result in the idea of marketing being promoted, while the foundations of consumer capitalism are not challenged.
Mautner, G. Forthcoming. Discourse and Management. Critical Perspectives Through the Language Lens. Basingstoke: Palgrave Macmillan.
Tadajewski, M. and D. Brownlie. 2008. Critical marketing: A limit attitude. In: M. Tadajewski and D. Brownlie (eds), Critical Marketing. Contemporary Issues in Marketing. Chichester: John Wiley and Sons.

Tuesday, 3 February 2015

ROLLS: Zoe Hopkins 4 Feb

Wed 4 Feb, 13.00 in Jubilee G36

Zoe Hopkins The contribution of inhibitory control to language alignment in children with autism
Alignment is the tendency of speakers to copy one another’s language when in conversation. Alignment abilities are intact in children with an autism spectrum disorder (ASD), who converge language with a conversational partner to the same extent as typical children, both in experimental (Allen et al, 2011) and naturalistic (Hopkins et al., 2015) interactions.
It is not known, however, whether the mechanisms underpinning alignment behaviour are the same or different in ASD and typical children. The present study examined lexical alignment in ASD children, and the role of inhibitory mechanisms in the alignment process. Inhibitory control has been implicated in language processing, particularly in a dialogic context (e.g. Brown-Schmidt, 2009). It can also be an area of impairment for ASD children (Hill, 2004).

12 ASD children were matched pair-wise to typical children on the basis of (1) chronological and (2) verbal age. Children completed an embedded lexical priming task, along with delay (Go/No-Go task) and conflict inhibitory (Junior Hayling task) control measures. There was a relationship between alignment and delay but not conflict inhibition, a finding discussed with reference to current alignment theory, as well as task exigencies.